The current iteration of this blog is approaching its 100th post. And it’s actually this post that’s the 100th post—if I count the draft posts as well. What an almost achievement!
To celebrate the blog’s near milestone—wait, kilometrestone…? Yes, sounds preposterous, perfect—to celebrate the blog’s near kilometrestone I thought I’d look up what the word blog means.
I vaguely recalled covering the history of blogging in school a long time ago, and I presumed it has something to do with the idea of a log, but I couldn’t remember where the b came from. Turns out the b is leftover from the word web because the word blog is leftover from the word weblog, referring to a log kept on the world wide web. The idea of a web log—and the world wide web itself—goes back to the internet of the late 90s, back to when only the word internet was capitalized, back to when only access to a university or a computer connected to a modem on a landline was needed to send an email, sorry, an E‐mail.
With the above in mind, my first blog was from 1996. It was part of a website I had hosted on GeoCities, another internet blast from the past, where I was keeping track of my search for a classic Mini. The website itself was mostly information and pictures I’d found while researching the different production models of the car, plus a few pictures of the two Minis I eventually came to own. But what happened to the website and blog remain a mystery. GeoCities was bought by Yahoo! in 1999, and this might have been around the time when I left the platform, but I don’t remember specifically. There’s no trace of the original files from the website in my archives—though that’s not too surprising as I seem to have no record of anything I produced using a computer from before my last year of high school. Again with the gaps…
My second blog was on LiveJournal—yet another internet blast from the past. This blog ran for ten years, from June 2002 to June 2012, but it’s not available online anymore either. LiveJournal attempted to monetize itself during the mid to late 2000s and it resulted in advertising being displayed with user‐created content, a practice LiveJournal said they would never engage in. By then the LiveJournal platform had become increasingly popular, particularly among Russian users, leading to its somewhat suspicious purchase by a Russian media company in late 2007. Initial promises to LiveJournal users indicated nothing would change on the platform, but these promises were made by the same company who had previously broken previously promised promises so it wasn’t a complete surprise when the site’s daily operations and content were incrementally moved to Russia.
Though I had stopped posting on LiveJournal years prior, I decided to remove all of my posts and close my LiveJournal account when I was asked to confirm none of my content was in violation of Russia’s internet censorship laws and to agree to a new terms of service document available only in Russian. I didn’t want to agree to what I couldn’t read, plus I was pretty sure my content would be non‐complaint anyway, what with my refusal to portray any non‐traditional view of sexuality as abnormal.
This was all around the time Twitter had become more popular. Paragraphs of text had become too much to hold the attention of the average Twitter-net user. They weren’t interested in content as an exercise in retrospect. They wanted moment‐driven content, just a sentence or two will do, and skip the context. Anything more represents too much of an investment in something other their own experience. Microblogging, it was called. I was skeptical, but I joined in for the ride regardless and created several Twitter accounts between 2009 and 2013. I played with the platform, trying to pack the most context disguised as content I could into the 140 character limit of each post. Sometimes I’d include photos with my words, visual tweets I called them. I wanted to explore what was possible when an entire page wasn’t available to use.
But then the advertising came, as it seems to always. And this time it was incredibly targeted. Ads would look just like another Twitter user’s post and would sit among them, hoping to be thought of as just another kind of friend. Twitter quickly became a numbers game. How many retweets, how many likes, how many replies… There was no point in crafting context into content, no point in thinking subtlety, no point in extending thought an invitation. It was all about generating advertising through chatter, all about mapping the connections between the influences and the followers. By 2013 there were racks of computers dedicated to keeping track of not only what Lady Gaga or Justin Bieber had for lunch, but what their millions of followers also had for lunch, as well as the ads from corporate restaurant chains ready to sell them a sandwich. I walked away from the platform in December of 2015, only to revisit for a few months a year later, to then walk away from it again. My last tweet was in December of 2017.
Which brings me to this blog, my third blog. Created in 2015 as a rejection of the ad‐driven microblogging trend, this blog would always be free of advertising because it was run out of my own pocket. The only thing remotely resembling an advertisement on this blog is the top sidebar graphic for my digital photobook Reflex. It’s so unobtrusive it has yet to produce a single sale since I added it to the site a few months ago—incidentally proving why I’m in content creation and not marketing.
Aversions to advertising aside, this blog was primarily intended to get myself used to regular long form writing again, a return to writing words instead of counting letters. The end of this year will mark 5 years since the first post, and at just about 100 posts since then I don’t believe the original goal of producing regular writing has been achieved. The intent was a post every few days, but right now it’s averaged to a post every few months—better than nothing, and I understand there’s some good posts in there—but especially in the earlier posts, it’s a lot of therapy sessions with myself in blog form, or me writing about not being able to write. To be honest the blog has never quite lived up to my expectations, but the fault isn’t with the blog, it’s with my expectations, or at least what they turned into over the last year or so.
In looking up the origins of the word for blog I’ve been reminded of its core concept: that of a log, something entered into regularly, and perhaps something that tracks progress, but certainly something that documents either specific or random events. However; at some point I started writing what I consider now to be a few too many heavy posts, posts where it takes me days or weeks to finish them, posts with topics such as institutionalized racism, climate change, and political ignorance. I got to a place where if I didn’t think I could turn the topic into something profound, then the post couldn’t sit among the more proper writing previously posted. But what makes a post proper writing? In every post all the words are (usually) spelled correctly and are (mostly) arranged in the correct order. Can’t get much more proper than that. And what about my older content? Can it reconcile with proper’s stuffy and appropriate overtones? Is Life With Tina proper enough to be on the same site as Mental Illness? Or what about The McPizza? That followed Politics, a post where I implied the role of the Canadian government in a cultural genocide.
I started this blog because I wanted a place where I could produce and share content I found interesting without it being turned into a popularity contest or aggregated into targeted advertising, but the blog is now in danger of becoming too thoughtful, too heavy, too unbalanced. I need to stop overworking a post into something more than it sometimes is. Some posts start and happen just as they’re written, where all I’m doing is trying to keep up with the words coming out of my thoughts rather than trying to corral them first with words I’ve already written. And some posts start and become silly almost immediately. These effortless and silly posts are what I need to fill in the gaps between the heavy posts—the ones that take so much out of me. This post is an effortless one, with just a hint of silly. I started writing it a few hours ago, and here it is, a few hours later, all finished—well, finished for you. For me I still have to produce the final paragraph.
And here it is, ready for posting on this, the almost achievement of—yet technically still—the 100th post to my first blog that’s actually my third. But, I mean, this isn’t Twitter. Who’s keeping track of the numbers anyway? Is this a paragraph yet? Perhaps another couple more sentences, or maybe just another near run‐on rager that’s almost a couple sentences but isn’t, like what’s just happened now.
Or do you need my help?
You again?!
I keep telling you: I never go anywhere—I just sometimes don’t say anything.
Or if we can step outside the narrative for a moment, perhaps then…
Who the hell is this?
And—scene.